Immediate Impact
72 standout
Citing Papers
Human versus virtual influences, a comparative study
2024 Standout
The effect of different types of virtual influencers on consumers’ emotional attachment
2024 Standout
Works of Dan Hamilton Rice being referenced
What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity
2015
Should We Hire David Beckham to Endorse our Brand? Contextual Interference and Consumer Memory for Brands in a Celebrity's Endorsement Portfolio
2013
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Dan Hamilton Rice | 469 | 29 | 417 | 115 | 12 | 639 | |
| Dan Padgett | 417 | 48 | 296 | 183 | 11 | 676 | |
| W.B. Joseph | 365 | 10 | 291 | 174 | 16 | 632 | |
| Carolyn Tripp | 411 | 22 | 296 | 152 | 13 | 605 | |
| Amanda B. Bower | 482 | 29 | 245 | 97 | 8 | 600 | |
| Angeline Close Scheinbaum | 448 | 17 | 403 | 97 | 31 | 631 | |
| Daniel A. Sheinin | 537 | 23 | 299 | 132 | 22 | 654 | |
| Andrew M. Kaikati | 421 | 24 | 345 | 116 | 12 | 651 | |
| Carolyn Costley | 452 | 50 | 326 | 145 | 18 | 674 | |
| Therese A. Louie | 435 | 74 | 326 | 106 | 20 | 713 | |
| Kim McKeage | 471 | 28 | 193 | 147 | 17 | 707 |
All Works
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