Standout Papers

The role of anthropomorphism and racial homophily of virtual influencers in encouraging low‐ versus high‐cost pro‐environmental behaviors 2024 202624
  1. The role of anthropomorphism and racial homophily of virtual influencers in encouraging low‐ versus high‐cost pro‐environmental behaviors (2024)
    Calvin Wan, Daisy Lee et al. Psychology and Marketing

Immediate Impact

42 standout
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Citing Papers

Informative or affective? Exploring the effects of streamers’ topic types on user engagement in live streaming commerce
2024 Standout
How real-time interaction and sentiment influence online sales? Understanding the role of live streaming danmaku
2024 Standout
1 intermediate paper

Works of Daisy Lee being referenced

The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior
2023

Author Peers

Author Last Decade Papers Cites
Daisy Lee 137 90 55 29 299
Javed Ali 55 46 25 15 285
Fatimah Azzahro 115 106 92 26 291
Claire Youngnyo Joa 163 62 160 12 326
Bong Gyou Lee 176 65 125 26 331
Loïck Menvielle 78 38 21 20 293
Jing Zhao 156 73 64 19 315
Farooq Ahmad 42 63 19 21 210
Ronald E. Taylor 130 157 20 16 293
Aila Khan 113 58 15 29 334
Julia Klier 199 58 114 33 321

All Works

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Rankless by CCL
2026