Immediate Impact
1 from Science/Nature 57 standout
Citing Papers
The effect of different types of virtual influencers on consumers’ emotional attachment
2024 Standout
Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand
2023 Standout
Works of Claire E. Norris being referenced
Comparing Rating Scales of Different Lengths: Equivalence of Scores from 5-Point and 7-Point Scales
1997
Context Effects on Recall and Recognition of Magazine Advertisements
1992
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Claire E. Norris | 98 | 193 | 195 | 9 | 486 | |
| Marjorie Delbaere | 81 | 256 | 219 | 15 | 491 | |
| Stéphanie Feiereisen | 87 | 198 | 234 | 16 | 423 | |
| Charles D. Ward | 44 | 331 | 146 | 22 | 552 | |
| Kristina D. Frankenberger | 58 | 124 | 203 | 11 | 440 | |
| Kathryn A. Braun-LaTour | 73 | 231 | 270 | 12 | 496 | |
| Sharmistha Law | 95 | 266 | 317 | 6 | 479 | |
| Patrick Vyncke | 31 | 290 | 209 | 16 | 574 | |
| Nicole Votolato Montgomery | 59 | 194 | 249 | 15 | 448 | |
| Agata Mirowska | 122 | 321 | 131 | 12 | 474 | |
| Karen H. Smith | 37 | 168 | 241 | 18 | 494 |
All Works
Loading papers...