Immediate Impact
61 standout
Citing Papers
Fashion and the metaverse: Clarifying the domain and establishing a research agenda
2023 Standout
‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’
2023 Standout
Works of Christophe Benavent being referenced
The effects of purchase orientations on perceived loyalty programmes' benefits and loyalty
2013
Grocery retail loyalty program effects: self-selection or purchase behavior change?
2008
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Christophe Benavent | 232 | 176 | 75 | 24 | 276 | |
| Arnaud Rivière | 179 | 113 | 85 | 27 | 291 | |
| Nieves Villaseñor | 224 | 100 | 131 | 12 | 281 | |
| Myongjee Yoo | 176 | 149 | 208 | 12 | 312 | |
| Enrique Manzur | 182 | 59 | 83 | 20 | 260 | |
| Chen‐Yu Lin | 208 | 83 | 131 | 15 | 296 | |
| Jean Boisvert | 229 | 91 | 164 | 19 | 319 | |
| T. Christiansen | 183 | 106 | 116 | 13 | 285 | |
| Isabel María Rosa Díaz | 193 | 114 | 102 | 26 | 304 | |
| Frank Goedertier | 206 | 58 | 61 | 11 | 266 | |
| Michael Musante | 187 | 87 | 142 | 13 | 264 |
All Works
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