Immediate Impact
32 standout
Citing Papers
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
Works of Catherine Viot being referenced
Les agents virtuels intelligents : quels atouts pour la relation client ?
2012
Can brand identity predict brand extensions' success or failure?
2011
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Catherine Viot | 135 | 151 | 60 | 88 | 26 | 334 | |
| Suk‐ching Ho | 96 | 175 | 74 | 104 | 26 | 345 | |
| Nathalie Guibert | 103 | 163 | 57 | 137 | 15 | 360 | |
| Ritu Mehta | 101 | 229 | 17 | 95 | 25 | 358 | |
| Mikael Andéhn | 67 | 189 | 43 | 183 | 17 | 362 | |
| Andrew Moreo | 143 | 78 | 26 | 125 | 24 | 327 | |
| Stephanie Geiger‐Oneto | 74 | 200 | 42 | 152 | 19 | 359 | |
| Christopher Muller | 167 | 153 | 50 | 92 | 23 | 347 | |
| Sandra Naipaul | 81 | 200 | 29 | 128 | 15 | 347 | |
| J.E.B.M. Steenkamp | 124 | 189 | 24 | 71 | 32 | 276 | |
| Yueying Xu | 96 | 152 | 42 | 207 | 25 | 339 |
All Works
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