Standout Papers

Managing Brands in the Social Media Environment 2008 2026 2014 2020 531
  1. Managing Brands in the Social Media Environment (2013)
    Sonja Gensler, Franziska Völckner et al. Journal of Interactive Marketing
  2. Social Capital Production in a Virtual P3 Community (2008)
    Charla Mathwick, Caroline Wiertz et al. Journal of Consumer Research

Immediate Impact

103 standout
Sub-graph 1 of 15

Citing Papers

Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity
2024 Standout
Human heuristics for AI-generated language are flawed
2023 Standout
9 intermediate papers

Works of Caroline Wiertz being referenced

Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies
2014
Social Capital Production in a Virtual P3 Community
2008 Standout
and 2 more

Author Peers

Author Last Decade Papers Cites
Caroline Wiertz 1897 1121 597 617 24 2.4k
Joon Koh 1467 568 954 676 51 2.3k
Ling Zhao 2428 916 1681 750 30 3.2k
Nicholas H. Lurie 1314 1107 567 391 36 2.1k
Michael Trusov 2599 1715 793 576 28 3.4k
Kristine De Valck 1603 952 650 406 19 2.0k
David J. Faulds 1727 899 731 318 22 2.2k
Man Kit Chang 1438 854 1252 496 32 2.7k
Andrew J. Rohm 2357 1383 1273 592 30 3.3k
Sally J. McMillan 1836 783 889 433 51 3.0k
Pradeep Racherla 1722 803 687 435 26 2.1k

All Works

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Rankless by CCL
2026