Standout Papers

The effect of social media communication on consumer perceptions of brands 2014 2026 2018 2022 485
  1. The effect of social media communication on consumer perceptions of brands (2014)
    Bruno Schivinski, Dariusz Dąbrowski Journal of Marketing Communications
  2. Measuring Consumers’ Engagement With Brand-Related Social-Media Content (2016)
    Bruno Schivinski, George Christodoulides et al. Journal of Advertising Research

Immediate Impact

62 standout
Sub-graph 1 of 21

Citing Papers

Informative or affective? Exploring the effects of streamers’ topic types on user engagement in live streaming commerce
2024 Standout
Problematic social media use in childhood and adolescence
2024 Standout
7 intermediate papers

Works of Bruno Schivinski being referenced

Is the proposed distinction of gaming disorder into a predominantly online vs. offline form meaningful? Empirical evidence from a large German speaking gamer sample
2021
Measurement and Conceptualization of Gaming Disorder According to the World Health Organization Framework: the Development of the Gaming Disorder Test
2019
and 5 more

Author Peers

Author Last Decade Papers Cites
Bruno Schivinski 1817 920 475 65 2.2k
Sabrina Hegner 1408 822 444 35 2.2k
Peter Kerkhof 1545 461 380 55 2.3k
Chun‐Tuan Chang 1339 1120 260 58 2.4k
Meredith E. David 1375 427 249 46 2.2k
Russell N. Laczniak 1294 1541 292 72 2.5k
Mariea Grubbs Hoy 1623 729 563 36 2.1k
Tracy L. Tuten 1698 857 531 50 2.6k
Judy Drennan 1301 866 660 111 2.5k
Namkee Park 1674 312 871 43 2.7k
Joe Phua 2135 979 440 46 2.7k

All Works

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Rankless by CCL
2026