Immediate Impact

66 standout
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Citing Papers

Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping?
2024 Standout
Social media influencers: An effective marketing approach?
2023 Standout

Works of Brigitte Burgess being referenced

Gender differences in cognitive and affective impulse buying
2003

Author Peers

Author Last Decade Papers Cites
Brigitte Burgess 282 113 81 14 419
Helen Woodruffe‐Burton 239 130 138 23 479
Han‐Jen Niu 260 124 110 21 488
Vanessa P. Jackson 339 149 147 13 467
Christine Eckert 128 63 43 16 433
Beenish Tariq 205 239 85 20 496
Bo Wendy Gao 70 246 68 11 380
Frederic B. Kraft 213 97 115 18 445
Mikyeung Bae 199 217 65 13 398
Janka Táborecká‐Petrovičová 231 113 113 17 391
Tammy R. Kinley 316 198 82 16 438

All Works

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Rankless by CCL
2026