Immediate Impact
1 by Nobel laureates 1 from Science/Nature 31 standout
Citing Papers
The ecological approach to culture
2025 Standout
Extending the technology acceptance model: The role of subjective norms, ethics, and trust in AI tool adoption among students
2025 Standout
Works of Bradley Shapiro being referenced
TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands
2021
Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants
2017
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Bradley Shapiro | 170 | 148 | 69 | 81 | 24 | 338 | |
| Anna Tuchman | 176 | 133 | 62 | 97 | 20 | 389 | |
| Matthew Grennan | 143 | 262 | 139 | 18 | 15 | 369 | |
| Steven Tenn | 69 | 182 | 37 | 119 | 21 | 370 | |
| Michelle Sovinsky Goeree | 200 | 203 | 93 | 116 | 11 | 408 | |
| Genevieve E. O’Connor | 98 | 137 | 35 | 77 | 22 | 377 | |
| Linda M. Delene | 138 | 42 | 40 | 58 | 13 | 387 | |
| William J. Lynk | 43 | 313 | 38 | 24 | 17 | 367 | |
| David L. Loudon | 159 | 52 | 37 | 107 | 43 | 389 | |
| Lesley Chiou | 164 | 104 | 121 | 155 | 28 | 369 | |
| Per Baltzer Overgaard | 169 | 211 | 79 | 68 | 21 | 386 |
All Works
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