Immediate Impact
92 standout
Citing Papers
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
Human versus virtual influences, a comparative study
2024 Standout
Works of Barbara Lyons being referenced
Opinion leadership in a computer-mediated environment
2005
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Barbara Lyons | 50 | 146 | 61 | 66 | 5 | 256 | |
| Naomi Gaggi | 22 | 143 | 38 | 16 | 6 | 246 | |
| Amanda D. Angie | 38 | 90 | 22 | 18 | 7 | 328 | |
| Lloyd K. Stires | 23 | 110 | 56 | 33 | 7 | 282 | |
| Benjamin Stillerman | 33 | 190 | 110 | 8 | 5 | 317 | |
| Se-Hoon Jeong | 23 | 226 | 117 | 14 | 6 | 286 | |
| Amanda M. Kimbrough | 35 | 155 | 36 | 27 | 3 | 247 | |
| Michael Zhou | 30 | 186 | 110 | 8 | 6 | 260 | |
| Rebecca L. Densley | 44 | 199 | 178 | 24 | 10 | 301 | |
| Mehrad Moeini‐Jazani | 33 | 48 | 15 | 35 | 7 | 231 | |
| Magnus Lundeberg | 5 | 106 | 14 | 38 | 4 | 251 |
All Works
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