Immediate Impact
69 standout
Citing Papers
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
How to combine and clean bibliometric data and use bibliometric tools synergistically: Guidelines using metaverse research
2024 Standout
Works of Aubrey Kent being referenced
A Conceptual Framework for Understanding the Effects of Corporate Social Marketing on Consumer Behavior
2013
The Roles of Credibility and Social Consciousness in the Corporate Philanthropy-Consumer Behavior Relationship
2012
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Aubrey Kent | 663 | 438 | 297 | 354 | 36 | 1.3k | |
| Christos Anagnostopoulos | 905 | 556 | 138 | 167 | 70 | 1.3k | |
| Terri R. Lituchy | 509 | 458 | 376 | 592 | 48 | 1.7k | |
| Yukyoum Kim | 1192 | 760 | 297 | 383 | 66 | 1.7k | |
| Jeremy J. Sierra | 718 | 220 | 241 | 388 | 45 | 1.4k | |
| Steffen R. Giessner | 549 | 191 | 548 | 721 | 60 | 1.5k | |
| Hyejin Bang | 943 | 243 | 325 | 286 | 55 | 1.5k | |
| Jean Harvey | 667 | 480 | 97 | 191 | 38 | 1.3k | |
| Boris Kabanoff | 653 | 168 | 530 | 679 | 59 | 1.7k | |
| Peter E. Mudrack | 392 | 88 | 498 | 400 | 43 | 1.5k | |
| Joseph G. P. Paolillo | 519 | 79 | 244 | 357 | 41 | 1.6k |
All Works
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