Immediate Impact
55 standout
Citing Papers
Generating Theory by Abduction
2021 Standout
Shopping in the digital world: Examining customer engagement through augmented reality mobile applications
2019 Standout
Works of Arthur J. Kover being referenced
The trouble with creatives: negotiating creative identity in advertising agencies
2007
When do advertising `power words' work?
1993
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Arthur J. Kover | 349 | 99 | 204 | 183 | 31 | 698 | |
| Sheila L. Sasser | 386 | 98 | 337 | 275 | 17 | 685 | |
| Rick T. Wilson | 355 | 103 | 87 | 266 | 26 | 624 | |
| Kasey Windels | 308 | 71 | 56 | 190 | 29 | 615 | |
| Laurence Jacobs | 339 | 177 | 69 | 273 | 43 | 827 | |
| Sara B. Marcketti | 123 | 35 | 79 | 153 | 57 | 598 | |
| Alessandro Biraglia | 133 | 45 | 94 | 152 | 21 | 604 | |
| Jean-François Lemoine | 207 | 71 | 61 | 229 | 36 | 578 | |
| Carol M. Megehee | 421 | 88 | 57 | 372 | 29 | 741 | |
| Axel Haunschild | 75 | 209 | 104 | 265 | 25 | 799 | |
| Jay D. Lindquist | 308 | 101 | 70 | 292 | 19 | 779 |
All Works
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