Aneela Malik

Informative or affective? Exploring the effects of streamers’ topic types on user engagement in live streaming commerce

The effect of human versus virtual influencers: The roles of destination types and self-referencing processes

An investigation of the drivers of social commerce and e-word-of-mouth intentions: Elucidating the role of social commerce in E-business

Do luxury brands successfully entice consumers? The role of bandwagon effect