Standout Papers

The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate ... 2007 2026 2013 2019 517
  1. The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty (2007)
    Aneel Karnani California Management Review

Immediate Impact

1 by Nobel laureates 1 from Science/Nature 76 standout
Sub-graph 1 of 15

Citing Papers

Quantifying the cost savings of global solar photovoltaic supply chains
2022 StandoutNature
Sustainable technologies for water purification from heavy metals: review and analysis
2019 Standout
2 intermediate papers

Works of Aneel Karnani being referenced

The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty
2007 Standout
THE PLANT LOCATION DECISION IN MULTINATIONAL MANUFACTURING FIRMS: AN EMPIRICAL ANALYSIS OF INTERNATIONAL BUSINESS AND MANUFACTURING STRATEGY PERSPECTIVES
1999

Author Peers

Author Last Decade Papers Cites
Aneel Karnani 717 1144 865 56 2.5k
Joan E. Ricart 408 2025 413 67 3.2k
Jin Chen 527 1509 283 111 2.4k
Nathaniel Boso 428 1728 512 67 2.9k
Muhammad Anwar 553 889 247 72 2.3k
Kuen‐Hung Tsai 982 2018 340 58 3.2k
Eric Yanfei Zhao 577 1108 368 33 2.6k
Esteban Lafuente 761 965 362 90 2.7k
Zhongfeng Su 368 1148 287 51 2.0k
Tessa Christina Flatten 328 1405 298 42 2.4k
Llewellyn D W Thomas 398 1361 264 47 2.5k

All Works

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2026