Standout Papers

Revenue Generation Through Influencer Marketing 2023 2026 202446
  1. Revenue Generation Through Influencer Marketing (2023)
    Jacob Goldenberg, Andreas Lanz et al. Journal of Marketing

Immediate Impact

51 standout
Sub-graph 1 of 17

Citing Papers

Virtual humans as social actors: Investigating user perceptions of virtual humans’ emotional expression on social media
2024 Standout
Artificial intelligence and adaptive response to market changes: A strategy to enhance firm performance and innovation
2024 Standout
2 intermediate papers

Works of Andreas Lanz being referenced

Climb or Jump: Status-Based Seeding in User-Generated Content Networks
2019

Author Peers

Author Last Decade Papers Cites
Andreas Lanz 74 63 79 24 190
Ovsei Gelman 93 72 50 23 249
Stefan Sackmann 77 93 88 38 270
Fátima Leal 35 118 58 25 221
Rafael Ventura 53 60 46 21 252
Albertas Čaplinskas 77 91 45 23 217
Stefan Strecker 146 69 42 34 297
Thomas Kohlborn 100 83 49 22 271
Lily Sun 57 66 38 34 185
Rafael Accorsi 76 137 82 22 237
Youcef Baghdadi 82 138 72 32 270

All Works

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Rankless by CCL
2026