Immediate Impact
56 standout
Citing Papers
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
Virtually human: anthropomorphism in virtual influencer marketing
2024 Standout
Works of Andrea Gröppel‐Klein being referenced
Avoiding Pitfalls in Experimental Research in Marketing
2018
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Andrea Gröppel‐Klein | 89 | 46 | 1 | 48 | 12 | 165 | |
| Anish Nagpal | 151 | 92 | 11 | 49 | 18 | 292 | |
| Johanna Joensuu | 80 | 68 | 1 | 22 | 19 | 202 | |
| Claus Ebster | 141 | 95 | 5 | 22 | 14 | 277 | |
| Joël Brée | 135 | 63 | 3 | 16 | 20 | 196 | |
| Tatiana Sokolova | 147 | 85 | 23 | 12 | 12 | 267 | |
| Hanna Leipämaa‐Leskinen | 155 | 85 | 7 | 8 | 14 | 224 | |
| Aikaterini Stavrianea | 77 | 125 | 2 | 8 | 11 | 239 | |
| Sabrina Seeler | 59 | 135 | 1 | 11 | 17 | 216 | |
| Cristina Zerbini | 128 | 67 | 1 | 32 | 24 | 262 | |
| Anne Sibbel | 37 | 40 | 20 | 12 | 286 |
All Works
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