Immediate Impact
57 standout
Citing Papers
Does Social Media Pressure Induce Corporate Hypocrisy? Evidence of ESG Greenwashing from China
2024 Standout
Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand
2023 Standout
Works of Allen D. Schaefer being referenced
The Relevance of Authenticity in Personal Selling: Is Genuineness an Asset or Liability?
2006
Influences on Adolescent Brand Preferences in the United States and Mexico
1996
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Allen D. Schaefer | 206 | 71 | 118 | 21 | 283 | |
| Xin Zhao | 153 | 40 | 131 | 22 | 280 | |
| Tonya Williams Bradford | 174 | 60 | 147 | 21 | 317 | |
| Yossi Gavish | 220 | 48 | 160 | 13 | 311 | |
| Peter Nuttall | 171 | 36 | 121 | 25 | 287 | |
| Richard Ladwein | 236 | 78 | 109 | 26 | 322 | |
| Michelle F. Weinberger | 194 | 53 | 175 | 16 | 335 | |
| Fabien Pecot | 212 | 60 | 112 | 15 | 275 | |
| Terry O’Sullivan | 156 | 36 | 112 | 15 | 315 | |
| Ui‐Jeen Yu | 214 | 55 | 114 | 21 | 300 | |
| Maud Herbert | 196 | 41 | 126 | 18 | 324 |
All Works
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