Standout Papers

Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement 2022 2026 2023 2024131
  1. Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement (2022)
    Simone Wies, Alexander Bleier et al. Journal of Marketing

Immediate Impact

62 standout
Sub-graph 1 of 24

Citing Papers

Generative artificial intelligence in innovation management: A preview of future research developments
2024 Standout
The effect of different types of virtual influencers on consumers’ emotional attachment
2024 Standout
2 intermediate papers

Works of Alexander Edeling being referenced

How, why, and when disclosure type matters for influencer marketing
2021
When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share–Performance Relationship
2018

Author Peers

Author Last Decade Papers Cites
Alexander Edeling 220 254 58 83 10 507
Ashwin Malshe 261 231 45 98 18 493
Julian Ming‐Sung Cheng 276 182 68 91 19 565
Ya You 292 370 36 46 6 502
Guiyang Xiong 232 148 91 100 14 520
Nooshin L. Warren 238 200 70 111 5 558
Dennis Sandler 331 217 60 37 17 547
Kyoung‐Nan Kwon 302 217 63 43 19 525
Eunju Lee 277 191 27 107 15 491
Michal Strahilevitz 150 147 115 85 21 493
Elizabeth Cooper‐Martin 315 184 42 25 11 568

All Works

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2026