Immediate Impact
1 by Nobel laureates 61 standout
Citing Papers
Human or virtual: How influencer type shapes brand attitudes
2023 Standout
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
2023 Standout
Works of Alain d’Astous being referenced
For Better, for Worse?
2013
A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies
2000
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Alain d’Astous | 3170 | 779 | 1483 | 90 | 4.0k | |
| Michael R. Solomon | 2699 | 991 | 1611 | 53 | 4.1k | |
| A. Fuat Fırat | 2098 | 659 | 1375 | 79 | 3.4k | |
| Isabelle Szmigin | 1831 | 720 | 1314 | 108 | 3.9k | |
| Harold H. Kassarjian | 1925 | 596 | 1043 | 48 | 3.4k | |
| Giana M. Eckhardt | 3564 | 503 | 2511 | 73 | 4.8k | |
| Melanie Wallendorf | 2902 | 879 | 2047 | 43 | 5.0k | |
| Randall L. Rose | 3135 | 669 | 2226 | 43 | 4.6k | |
| Søren Askegaard | 1912 | 491 | 1227 | 69 | 3.3k | |
| Gerard Prendergast | 2262 | 611 | 1379 | 103 | 3.2k | |
| Bernard Covà | 3473 | 1453 | 2743 | 125 | 5.4k |
All Works
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