Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
- Journal
- SSRN Electronic Journal
In The Last Decade
doi.org/10.2139/ssrn.2048614 →Countries where authors are citing Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
This map shows the geographic impact of Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content more than expected).
Fields of papers citing Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
This network shows the impact of Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content.
About Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
This paper, published in 2012, received 638 indexed citations . Written by Khim Yong Goh, Cheng Suang Heng and Zhijie Lin covering the research area of Sociology and Political Science and Marketing. It is primarily cited by scholars working on Sociology and Political Science (531 citations), Marketing (276 citations) and Information Systems and Management (213 citations). Published in SSRN Electronic Journal.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.
This paper is also available at doi.org/10.2139/ssrn.2048614.