Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets
- Authors
- Daiane ScarabotoEileen Fischer
- Journal
- Journal of Consumer Research
In The Last Decade
doi.org/10.1086/668298 →Countries where authors are citing Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets
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About Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets
This paper, published in 2012, received 486 indexed citations . Written by Daiane Scaraboto and Eileen Fischer covering the research area of Sociology and Political Science, Organizational Behavior and Human Resource Management and Urban Studies. It is primarily cited by scholars working on Marketing (258 citations), Sociology and Political Science (174 citations) and Organizational Behavior and Human Resource Management (107 citations). Published in Journal of Consumer Research.
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This paper is also available at doi.org/10.1086/668298.