An Evaluation Cost Model of Consideration Sets

751 indexed citations

Abstract

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About

This paper, published in 1990, received 751 indexed citations. Written by John R. Hauser and Birger Wernerfelt covering the research area of General Decision Sciences, Economics and Econometrics and Marketing. It is primarily cited by scholars working on Marketing (521 citations), Economics and Econometrics (233 citations) and Sociology and Political Science (156 citations). Published in Journal of Consumer Research.

In The Last Decade

doi.org/10.1086/209225 →

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Physical SciencesHealth SciencesLife SciencesSocial Sciences

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This paper is also available at doi.org/10.1086/209225.

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