The Cost of Thinking
- Authors
- Steven M. Shugan
- Journal
- Journal of Consumer Research
In The Last Decade
doi.org/10.1086/208799 →Countries where authors are citing The Cost of Thinking
This map shows the geographic impact of The Cost of Thinking. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by The Cost of Thinking with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites The Cost of Thinking more than expected).
Fields of papers citing The Cost of Thinking
This network shows the impact of The Cost of Thinking. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the The Cost of Thinking.
About The Cost of Thinking
This paper, published in 1980, received 715 indexed citations . Written by Steven M. Shugan covering the research area of General Decision Sciences, Economics and Econometrics and Marketing. It is primarily cited by scholars working on Marketing (420 citations), General Decision Sciences (224 citations) and Economics and Econometrics (221 citations). Published in Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.
This paper is also available at doi.org/10.1086/208799.