Xiaojun Fan

About

Xiaojun Fan is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Xiaojun Fan has authored 20 papers receiving a total of 552 indexed citations (citations by other indexed papers that have themselves been cited), including 15 papers in Sociology and Political Science, 13 papers in Marketing and 5 papers in Information Systems and Management. Recurrent topics in Xiaojun Fan’s work include Digital Marketing and Social Media (14 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Technology Adoption and User Behaviour (5 papers). Xiaojun Fan is often cited by papers focused on Digital Marketing and Social Media (14 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Technology Adoption and User Behaviour (5 papers). Xiaojun Fan collaborates with scholars based in China and Canada. Xiaojun Fan's co-authors include Nianqi Deng, Xinyu Jiang, Xuebing Dong, Yi Qian, Junbin Wang, Shichang Liang, Lu Zhang, Huiran Liu, Tao Zhang and Huiyao Li and has published in prestigious journals such as Journal of Business Ethics, Tourism Management and Frontiers in Psychology.

In The Last Decade

Co-authorship network of co-authors of Xiaojun Fan i

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Fields of papers citing papers by Xiaojun Fan

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Xiaojun Fan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Xiaojun Fan. The network helps show where Xiaojun Fan may publish in the future.

Countries citing papers authored by Xiaojun Fan

Since Specialization

Citations

This map shows the geographic impact of Xiaojun Fan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Xiaojun Fan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Xiaojun Fan more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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