Sung‐Byung Yang

2.9k total citations · 2 hit papers
90 papers, 2.2k citations indexed

About

Sung‐Byung Yang is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Sung‐Byung Yang has authored 90 papers receiving a total of 2.2k indexed citations (citations by other indexed papers that have themselves been cited), including 55 papers in Sociology and Political Science, 32 papers in Marketing and 23 papers in Information Systems and Management. Recurrent topics in Sung‐Byung Yang's work include Digital Marketing and Social Media (47 papers), Technology Adoption and User Behaviour (23 papers) and Customer Service Quality and Loyalty (17 papers). Sung‐Byung Yang is often cited by papers focused on Digital Marketing and Social Media (47 papers), Technology Adoption and User Behaviour (23 papers) and Customer Service Quality and Loyalty (17 papers). Sung‐Byung Yang collaborates with scholars based in South Korea, Canada and United States. Sung‐Byung Yang's co-authors include Kyung Young Lee, Chulmo Koo, Hanna Lee, Soo Il Shin, Lin Li, Sungeun Kim, Kyungmin Lee, Jimin Lee, Sunyoung Hlee and Seunghun Shin and has published in prestigious journals such as SHILAP Revista de lepidopterología, Tourism Management and Computers in Human Behavior.

In The Last Decade

Sung‐Byung Yang

79 papers receiving 2.1k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Effects of tourism information quality in social media on destination image formation: The case of Sina Weibo

2017 335 citations Kyung Young Lee, Soo Il Shin et al. profile →
What makes you continuously use chatbot services? Evidence from chinese online travel agencies

2021 170 citations Lin Li, Kyung Young Lee et al. profile →

Peers

Sung‐Byung Yang

SPS

MARKE

ISM

OBHRM

Constantinos‐Vasilios Priporas United Kingdom

Zach W. Y. Lee Hong Kong

Xusen Cheng China

Alessandro Inversini Switzerland

Jacques Bulchand‐Gidumal Spain

Ardion Beldad Netherlands

Minwoo Lee United States

Barbara Neuhofer Austria

Nikolaos Korfiatis United Kingdom

Ilyoo Barry Hong South Korea

Constantinos‐Vasilios Priporas United Kingdom

Sung‐Byung Yang

1.4k ×0.9

SPS

1.3k ×1.3

MARKE

461 ×1.0

ISM

520 ×1.4

OBHRM

130 ×0.4

Citations per year, relative to Sung‐Byung Yang Sung‐Byung Yang (= 1×) peers Constantinos‐Vasilios Priporas

Countries citing papers authored by Sung‐Byung Yang

Since Specialization

Citations

This map shows the geographic impact of Sung‐Byung Yang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sung‐Byung Yang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sung‐Byung Yang more than expected).

Fields of papers citing papers by Sung‐Byung Yang

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sung‐Byung Yang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sung‐Byung Yang. The network helps show where Sung‐Byung Yang may publish in the future.

Co-authorship network of co-authors of Sung‐Byung Yang

This figure shows the co-authorship network connecting the top 25 collaborators of Sung‐Byung Yang. A scholar is included among the top collaborators of Sung‐Byung Yang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sung‐Byung Yang. Sung‐Byung Yang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Yang, Sung‐Byung, et al.. (2025). Comprehensive examination of the bright and dark sides of generative AI services: A mixed-methods approach. Electronic Commerce Research and Applications. 70. 101491–101491. 1 indexed citations

Shin, Soo Il, et al.. (2024). Extracting informational cues between initial coin offering projects and the public. Psychology and Marketing. 41(6). 1271–1288. 2 indexed citations

Yang, Sung‐Byung, et al.. (2024). Are ICOs the best? A comparison of different fundraising models in blockchain-based fundraising. Journal of Financial Stability. 73. 101288–101288. 2 indexed citations

Yang, Sung‐Byung, et al.. (2023). An Exploratory Study of Success Factors for Generative AI Services : Utilizing Text Mining and ChatGPT. 25(2). 125–144. 1 indexed citations

Lee, Kyung Young, et al.. (2023). What Makes Viewers Engage in Live Streaming Shopping during and after the Pandemic: An Affordance Perspective. Service Business. 17(4). 963–1000. 5 indexed citations

Yang, Sung‐Byung, et al.. (2023). The Design of an Intelligent Lightweight Stock Trading System Using Deep Learning Models: Employing Technical Analysis Methods. Systems. 11(9). 470–470. 1 indexed citations

Lee, Hanna, Chulmo Koo, & Sung‐Byung Yang. (2022). Spatial and social distances between U.S. domestic travelers in restaurant review assessment. Tourism Management. 93. 104609–104609. 14 indexed citations

Yang, Sung‐Byung, et al.. (2022). Analysis of consumer responses to labeling methods for expiry and consumable dates by food type: A scenario-based experiment. Journal of Korea Service Management Society. 23(4). 109–131.

Li, Lin, et al.. (2021). Promoting User Participation of Shared Mobility in the Sharing Economy: Evidence from Chinese Bike Sharing Services. Sustainability. 13(3). 1533–1533. 13 indexed citations

10.

Yang, Sung‐Byung, et al.. (2020). Consumers’ Impulse Buying in Live Streaming Shopping. 254–260.

11.

Lee, Kyung Young, et al.. (2019). Do Micro-Mobility Services Take Away Our Privacy? Focusing on the Privacy Paradox in E-Scooter Sharing Platforms. Journal of the Association for Information Systems. 131. 1 indexed citations

12.

Li, Lin, Yoonjae Nam, & Sung‐Byung Yang. (2019). Exploring the Movements of Chinese Free Independent Travelers in the U.S. : A Social Network Analysis Approach. Asia Pacific Journal of Information Systems. 29(3). 448–467.

13.

Li, Lin, Gang Ren, Taeho Hong, & Sung‐Byung Yang. (2019). Exploring Simultaneous Presentation in Online Restaurant Reviews : An Analysis of Textual and Visual Content. Asia Pacific Journal of Information Systems. 29(2). 181–202. 5 indexed citations

14.

Yang, Sung‐Byung, et al.. (2018). A Survey of Mobile Apps for Learning Chinese Vocabulary. 9(2). 98–115. 2 indexed citations

15.

Yang, Sung‐Byung, et al.. (2017). Influencing Factors on Users' Resistance to the Mobile Easy Payment Services : Focusing on the Case of KakaoPay Users. Journal of the Korea society of IT services. 16(2). 139–156. 5 indexed citations

16.

Shin, Soo Il, Kyung Young Lee, & Sung‐Byung Yang. (2016). How do uncertainty reduction strategies influence social networking site fan page visiting? Examining the role of uncertainty reduction strategies, loyalty and satisfaction in continuous visiting behavior. Telematics and Informatics. 34(5). 449–462. 26 indexed citations

17.

Lee, Kyung Young, et al.. (2015). Factors Influencing Facebook Users’ Political Participation: Investigating the Cambodian Case. Pacific Asia Conference on Information Systems. 44. 4 indexed citations

18.

Yang, Sung‐Byung, et al.. (2015). What Makes Users Buy Paid Smartphone Applications? Examining App, Personal, and Social Influences. The Journal of Internet Banking and Commerce. 20(1). 1–22. 19 indexed citations

19.

Yang, Sung‐Byung, et al.. (2014). Reaction Videos on Music Videos: A New Phenomenon in the Music Industry Research-in-Progress. 135–136. 1 indexed citations

20.

Yang, Sung‐Byung, et al.. (2013). An Exploratory Study of the Effects of Price Decreases on Online Product Reviews: Focusing on Amazon’s Kindle 2. Pacific Asia Conference on Information Systems. 69. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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