I. Robert Parket

13 total papers · 467 total citations
10 papers, 302 citations indexed

I. Robert Parket is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, I. Robert Parket has authored 10 papers receiving a total of 302 indexed citations (citations by other indexed papers that have themselves been cited), including 2 papers in Marketing, 1 paper in Strategy and Management and 1 paper in Sociology and Political Science. Recurrent topics in I. Robert Parket’s work include Forecasting Techniques and Applications (1 paper), Consumer Behavior in Brand Consumption and Identification (1 paper) and Digital Marketing and Social Media (1 paper). I. Robert Parket is often cited by papers focused on Forecasting Techniques and Applications (1 paper), Consumer Behavior in Brand Consumption and Identification (1 paper) and Digital Marketing and Social Media (1 paper). I. Robert Parket collaborates with scholars based in United States and Czechia. I. Robert Parket's co-authors include Henry Eilbirt, Michael D. Geurts and Kenneth D. Lawrence and has published in prestigious journals such as Industrial Marketing Management, Business Horizons and Journal of Consumer Marketing.