Hong Cheng

About

Hong Cheng is a scholar working on Marketing, Gender Studies and Communication. According to data from OpenAlex, Hong Cheng has authored 47 papers receiving a total of 1.8k indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Marketing, 12 papers in Gender Studies and 12 papers in Communication. Recurrent topics in Hong Cheng’s work include Consumer Behavior in Brand Consumption and Identification (15 papers), Media, Gender, and Advertising (12 papers) and Social Media and Politics (7 papers). Hong Cheng is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Media, Gender, and Advertising (12 papers) and Social Media and Politics (7 papers). Hong Cheng collaborates with scholars based in United States, China and Taiwan. Hong Cheng's co-authors include Cong Li, Wan‐Hsiu Sunny Tsai, Ping Shaw, Katherine Frith and Weiting Tao and has published in prestigious journals such as IEEE Transactions on Pattern Analysis and Machine Intelligence, Geomorphology and Journal of Communication.

In The Last Decade

Fields of papers citing papers by Hong Cheng

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Hong Cheng. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Hong Cheng may publish in the future.

Countries citing papers authored by Hong Cheng

Since Specialization

Citations

This map shows the geographic impact of Hong Cheng's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hong Cheng with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hong Cheng more than expected).

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