Harald Hruschka

1.1k total citations
65 papers, 672 citations indexed

About

Harald Hruschka is a scholar working on Marketing, Economics and Econometrics and Management Science and Operations Research. According to data from OpenAlex, Harald Hruschka has authored 65 papers receiving a total of 672 indexed citations (citations by other indexed papers that have themselves been cited), including 49 papers in Marketing, 28 papers in Economics and Econometrics and 19 papers in Management Science and Operations Research. Recurrent topics in Harald Hruschka's work include Consumer Market Behavior and Pricing (47 papers), Economic and Environmental Valuation (19 papers) and Innovation Diffusion and Forecasting (10 papers). Harald Hruschka is often cited by papers focused on Consumer Market Behavior and Pricing (47 papers), Economic and Environmental Valuation (19 papers) and Innovation Diffusion and Forecasting (10 papers). Harald Hruschka collaborates with scholars based in Germany, Austria and United Kingdom. Harald Hruschka's co-authors include Martin Natter, Winfried J. Steiner, Christian Buchta, Josef A. Mazanec, Thomas Reutterer, Alfred Taudes and Alfred Hamerle and has published in prestigious journals such as European Journal of Operational Research, Journal of Business Research and Annals of Tourism Research.

In The Last Decade

Harald Hruschka

61 papers receiving 605 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Harald Hruschka Germany	14	388	151	140	100	77	65	672
Nissan Levin Israel	14	220 0.6×	44 0.3×	104 0.7×	113 1.1×	83 1.1×	32	645
Manojit Chattopadhyay India	17	128 0.3×	110 0.7×	48 0.3×	75 0.8×	30 0.4×	63	677
Saravanan Muthaiyah Malaysia	12	113 0.3×	46 0.3×	89 0.6×	100 1.0×	38 0.5×	64	522
G. Peter Zhang United States	14	197 0.5×	72 0.5×	129 0.9×	118 1.2×	36 0.5×	19	666
Panos Louvieris United Kingdom	13	95 0.2×	74 0.5×	63 0.5×	107 1.1×	101 1.3×	36	604
Lingling Zhang China	13	113 0.3×	69 0.5×	102 0.7×	188 1.9×	48 0.6×	58	660
Chui-Yu Chiu Taiwan	11	75 0.2×	45 0.3×	191 1.4×	85 0.8×	64 0.8×	30	594
Chulhyun Kim South Korea	11	63 0.2×	105 0.7×	162 1.2×	156 1.6×	52 0.7×	24	575
Renqian Zhang China	20	115 0.3×	54 0.4×	95 0.7×	74 0.7×	78 1.0×	55	876
Chin‐Shien Lin Taiwan	9	98 0.3×	47 0.3×	76 0.5×	68 0.7×	68 0.9×	18	554

Countries citing papers authored by Harald Hruschka

Since Specialization

Citations

This map shows the geographic impact of Harald Hruschka's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Harald Hruschka with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Harald Hruschka more than expected).

Fields of papers citing papers by Harald Hruschka

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Harald Hruschka. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Harald Hruschka. The network helps show where Harald Hruschka may publish in the future.

Co-authorship network of co-authors of Harald Hruschka

This figure shows the co-authorship network connecting the top 25 collaborators of Harald Hruschka. A scholar is included among the top collaborators of Harald Hruschka based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Harald Hruschka. Harald Hruschka is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Hruschka, Harald. (2023). Correction to: Endogeneity of marketing variables in multicategory choice models. Journal of Business Economics. 1 indexed citations

Hruschka, Harald. (2023). Endogeneity of marketing variables in multicategory choice models. Journal of Business Economics. 94(4). 639–657. 2 indexed citations

Hruschka, Harald. (2022). Relevance of dynamic variables in multicategory choice models. OR Spectrum. 46(1). 109–133. 1 indexed citations

Steiner, Winfried J., et al.. (2022). “Advanced data analysis techniques with marketing applications”. Journal of Business Economics. 92(4). 557–561. 3 indexed citations

Hruschka, Harald. (2020). Interdependences of Products in Market Baskets: Comparing the Conditional Restricted Boltzmann Machine to the Multivariate Logit Model. 19(1). 33–51. 1 indexed citations

Hruschka, Harald, et al.. (2016). A Monte Carlo Study of Design Procedures for the Semi-parametric Mixed Logit Model. 14(1). 21–67. 1 indexed citations

Hruschka, Harald, et al.. (2013). A Model of Heterogeneous Multicategory Choice for Market Basket Analysis. 11(1). 1–31. 14 indexed citations

Hruschka, Harald. (2013). Comparing Small‐ and Large‐Scale Models of Multicategory Buying Behavior. Journal of Forecasting. 32(5). 423–434. 12 indexed citations

Hruschka, Harald. (2007). Clusterwise pricing in stores of a retail chain. OR Spectrum. 29(4). 579–595. 8 indexed citations

10.

Hruschka, Harald. (2006). Statistical and Managerial Relevance of Aggregation Level and Heterogeneity in Sales Response Models. Marketing ZFP. 28(JRM 2). 94–102. 7 indexed citations

11.

Hruschka, Harald, et al.. (2003). Wirkungsmessung und Allokation von Katalogen in Versandhandel und Direktmarketing: Katalogversand an Sammelbesteller. University of Regensburg Publication Server (University of Regensburg). 2 indexed citations

12.

Hruschka, Harald, et al.. (2003). Allocation of catalogs to collective customers based on semiparametric response models. European Journal of Operational Research. 162(3). 839–849. 9 indexed citations

13.

Steiner, Winfried J. & Harald Hruschka. (2002). Produktliniengestaltung mit Genetischen Algorithmen. Schmalenbach Journal of Business Research. 54(7). 575–601. 6 indexed citations

14.

Hruschka, Harald. (2001). An artificial neural net attraction model (ANNAM) to analyze market share effects of marketing instruments. Schmalenbach Business Review. 53(1). 27–40. 4 indexed citations

15.

Steiner, Winfried J. & Harald Hruschka. (2000). Conjointanalyse-basierte Produkt(linien)gestaltung unter Berücksichtigung von Konkurrenzreaktionen. OR Spectrum. 22(1). 71–95. 7 indexed citations

16.

Hruschka, Harald & Martin Natter. (1995). Clusterorientierte Marktsegmentierung mit Hilfe künstlicher Neuraler Netzwerke. Marketing ZFP. 17(4). 249–254.

17.

Hruschka, Harald & Martin Natter. (1992). Using Neural Networks for Clustering-Based Market Segmentation. Institutional Repository (IHS Vienna). 3 indexed citations

18.

Hruschka, Harald. (1988). Neuere Ansätze der Representation von Methoden und Modellwissen in betriebswirtschaftlichen Entscheidungsunterstützungssystemen.. 30. 158–168.

19.

Hruschka, Harald. (1988). Use of fuzzy relations in rule-based decision support systems for business planning problems. European Journal of Operational Research. 34(3). 326–335. 9 indexed citations

20.

Hruschka, Harald. (1988). Estimation of structural equation models with qualitative manifest variables in marketing research by using latent structure analysis. Journal of Business Research. 17(1). 35–41. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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