Zeya He

Artificial intelligence ‐ driven sustainable development: Examining organizational, technical, and processing approaches to achieving global goals

Augmented reality in the tourism industry: A multi-stakeholder analysis of museums

Leveraging human-robot interaction in hospitality services: Incorporating the role of perceived value, empathy, and information sharing into visitors’ intentions to use social robots

Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers

The effect of digitalization on business performance: An applied study of KIBS

Intelligent cathedrals: Using augmented reality, virtual reality, and artificial intelligence to provide an intense cultural, historical, and religious visitor experience

Toward advancing theory on creativity in marketing and artificial intelligence

Robotic involvement in the service encounter: a value-centric experience framework and empirical validation

When art meets tech: The role of augmented reality in enhancing museum experiences and purchase intentions