Immediate Impact
8 standout
Citing Papers
Consumers' continuance intention towards metaverse-based virtual stores: A multi-study perspective
2024 Standout
Metaverse Meets Branding: Examining Consumer Responses to Immersive Brand Experiences
2023 Standout
Works of Youngbum Kwon being referenced
Shared Brand Equity
2022
Licensing a sports brand: effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
2015
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Youngbum Kwon | 142 | 130 | 50 | 104 | 17 | 269 | |
| Jean Robitaille | 98 | 185 | 33 | 29 | 13 | 282 | |
| Donald E. Strickland | 102 | 42 | 54 | 20 | 19 | 316 | |
| Cathryn L. Claussen | 162 | 124 | 41 | 100 | 18 | 244 | |
| H. Lee Meadow | 103 | 178 | 63 | 27 | 15 | 334 | |
| Emily Chung | 95 | 78 | 75 | 29 | 14 | 275 | |
| Divya Singhal | 44 | 56 | 17 | 73 | 20 | 271 | |
| Won Jae Seo | 263 | 75 | 44 | 133 | 10 | 329 | |
| Jerome Quarterman | 193 | 129 | 29 | 166 | 20 | 323 | |
| Young Sook Moon | 103 | 176 | 67 | 52 | 16 | 328 | |
| Abi Badejo | 74 | 75 | 12 | 39 | 18 | 250 |
All Works
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