Immediate Impact

55 standout
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Citing Papers

From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
2024 Standout
Consumers' continuance intention towards metaverse-based virtual stores: A multi-study perspective
2024 Standout
2 intermediate papers

Works of Yi Hsin Lin being referenced

Innovative brand experience's influence on brand equity and brand satisfaction
2015

Author Peers

Author Last Decade Papers Cites
Yi Hsin Lin 96 150 17 129 16 267
Jeffrey Meyer 84 158 5 83 18 287
Geir Grundvåg Ottesen 78 53 3 36 17 253
Geok Theng Lau 131 119 16 143 14 299
Roy Larke 88 159 7 140 15 305
Soyeun Lee 81 149 9 160 16 311
Treasa Kearney 112 169 6 88 14 306
Evans Asante Boadi 115 127 7 90 17 277
Alvina Gillani 90 97 6 80 14 253
Marco Antonio Robledo 157 105 15 103 10 302
Sadaf Zahra 158 110 14 78 13 299

All Works

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Rankless by CCL
2026