Standout Papers

Digital transformation: A multidisciplinary reflection and research agenda 2019 2026 2021 2023 2.2k
  1. Digital transformation: A multidisciplinary reflection and research agenda (2019)
    Peter C. Verhoef, Thijs Broekhuizen et al. Journal of Business Research

Citation Impact

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Works of Yakov Bart being referenced

Digital transformation: A multidisciplinary reflection and research agenda
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Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions
2014
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
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Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products
2017
Brave New World? On AI and the Management of Customer Relationships
2020
Mobile Advertising: A Framework and Research Agenda
2016
A Field Study of the Determinants of Mobile Advertising Effectiveness
2012
Customer engagement in a Big Data world
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Rankless by CCL
2026