Standout Papers

Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristi... 2017 2026 2020 2023 209
  1. Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement (2017)
    Wanqi Gong, Xigen Li Psychology and Marketing

Immediate Impact

62 standout
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Citing Papers

The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
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Virtual humans as social actors: Investigating user perceptions of virtual humans’ emotional expression on social media
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9 intermediate papers

Works of Xigen Li being referenced

Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement
2017 Standout

Author Peers

Author Last Decade Papers Cites
Xigen Li 462 225 139 183 31 630
Frank E. Dardis 348 188 122 133 28 611
Heejo Keum 462 250 170 202 21 722
Chang-Dae Ham 498 122 112 326 13 667
Anne Hamby 339 84 199 279 48 639
Jef I. Richards 368 95 78 290 29 647
Rodrigo Uribe 277 114 67 218 29 530
Juliana Fernandes 282 138 55 273 21 521
Hanna Reinikainen 598 163 206 246 16 701
Jihye Kim 478 49 85 277 34 644
Jian Raymond Rui 419 229 62 46 38 611

All Works

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2026