Citation Impact
Citing Papers
General Theories and the Fundamental Explananda of Marketing
1983
The impact of supply chain integration on performance: A contingency and configuration approach
2009 Standout
Standardization of International Marketing Strategy: Some Research Hypotheses
1989
Behavioral Intention Formation in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Forces, and Organizational Climate1
2005 Standout
Model of Adoption of Technology in Households: A Baseline Model Test and Extension Incorporating Household Life Cycle1
2005 Standout
Environmental Management: Revising the Marketing Perspective
1984
Dyadic Business Relationships within a Business Network Context
1994 Standout
Gender differences in ethical perceptions of business practices: A social role theory perspective.
1997 Standout
The Influence of Global Marketing Standardization on Performance
1992 Standout
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
1988 Standout
The Exercise of Interfirm Power and Its Repercussions in U.S.-Japanese Channel Relationships
1993
The 4P Classification of the Marketing Mix Revisited
1992
The Changing Role of Marketing in the Corporation
1992 Standout
Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development
2003
In Pursuit of an Ideal: The Editorial and Literary History of the Journal of Marketing
1996
The New Demographics and Market Fragmentation
1985
Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture
1999 Standout
Strategy fit and performance consequences of international marketing standardization
2006 Standout
Evolving to a New Dominant Logic for Marketing
2003 Standout
Figures of Rhetoric in Advertising Language
1996 Standout
Politicizing Consumer Culture: Advertising's Appropriation of Political Ideology in China's Social Transition
2008 Standout
Developing Buyer-Seller Relationships
1987 Standout
Advances in international marketing
1992
Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process
1989 Standout
Supplier's involvement and success of radical new product development in new ventures
2007
Ethical behavior among marketing researchers: An assessment of selected demographic characteristics
1990
Organizational Dress as a Symbol of Multilayered Social Identities
1997 Standout
An assessment of the use of partial least squares structural equation modeling in marketing research
2011 Standout
What We Know and Don’t Know About Corporate Social Responsibility
2012 Standout
Strategic and operational market segmentation: a managerial analysis
1993
Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis
1993 Standout
Analysis and Interpretation of Qualitative Data in Consumer Research
1994 Standout
The relationship between entrepreneurship and marketing in established firms
1987 Standout
The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time
2003
A Conceptual Framework for Describing the Phenomenon of New Venture Creation
1985 Standout
Levelised cost of energy for offshore floating wind turbines in a life cycle perspective
2014 Standout
Instituting the Marketing Concept in a Multinational Setting: The Role of National Culture
2001
The Effects of Supplier Fairness on Vulnerable Resellers
1995 Standout
Competitive position effects and market share: An exploratory investigation
1981
Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings
2004 Standout
Does Culture Matter? A Cross-Cultural Study of Executives' Choice, Decisiveness, and Risk Adjustment in International Marketing
1988
An Appraisal of Markov Brand-Switching Models
1965
Diversity in product symbolism: The case of female executive clothing
1987
How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication
2011
Developing Buyer-Seller Relationships
1987 Standout
Institutions and axioms: an extension and update of service-dominant logic
2015 Standout
Going direct to market: The influence of exchange conditions
1995
Consumer Culture Theory (CCT): Twenty Years of Research
2005 Standout
Corporate Political Strategy Formulation: A Model of Approach, Participation, and Strategy Decisions
1999 Standout
How Nothing Became Something: White Space, Rhetoric, History, and Meaning
2006 Standout
Corporate Social Responsibility and Marketing: An Integrative Framework
2004
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
1988 Standout
A Cross-National Comparative Study of New Product Development Processes: Japan and the United States
1997
Marketing strategy determinants of export performance: a meta-analysis
2002 Standout
Use of time as a determinant of family market behavior
1977
A Framework for Conceptual Contributions in Marketing
2011 Standout
Understanding the Japanese as customers, competitors, and collaborators
1991
The Ideology of Consumption: A Structural-Syntactical Analysis of "Dallas" and "Dynasty"
1988 Standout
A new full‐nest classification approach
2001
Differentiating Entrepreneurs from Small Business Owners: A Conceptualization
1984 Standout
The influence of price differences on brand shares and switching
1969 StandoutNobel
A Study of Management Perceptions of the Impact of Corporate Social Responsibility on Organisational Performance in Emerging Economies: The Case of Dubai
2008 Standout
Product/Consumption-Based Affective Responses and Postpurchase Processes
1987 Standout
Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses
1999 Standout
Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance
1986 Standout
Forage for Thought: Mobilizing Codes in the Movement for Grass-fed Meat and Dairy Products
2008 Standout
Conceptualizing the experiences of heritage tourists
1997 Standout
A Perspective on the Evolution of Marketing Management
2005
The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun
1982 Standout
An Exploration of High-Risk Leisure Consumption Through Skydiving
1993 Standout
Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration
2012 Standout
The Influence of Firm Size on the ESG Score: Corporate Sustainability Ratings Under Review
2019 Standout
Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance
2005 Standout
The Perceived Veracity of PIMS Strategy Principles in Japan: An Empirical Inquiry
1991
The proactive component of organizational behavior: A measure and correlates
1993 Standout
Business ethics: A literature review with a focus on marketing ethics
1989
Does entrepreneurial self-efficacy distinguish entrepreneurs from managers?
1998 Standout
The Meaning of Entrepreneurship
1983
The Industrial/Consumer Marketing Dichotomy: A Case of Insufficient Justification
1984
The dynamics of product innovation and firm competences
2002 Standout
Works of William Lazer being referenced
Japanese Marketing: Towards a Better Understanding
1985
The Role of Models in Marketing
1962
Marketing's Changing Social Relationships
1969
Marketing Education: Commitments for the 1970s
1970
DIMENSIONS OF THE MATURE MARKET
1986
Managerial Marketing, Perspectives and Viewpoints
1960
Japanese Marketing: Towards a Better Understanding
1985
Mathematical Models and Methods in Marketing
1962
Marketing's Changing Social Relationships
1969
The Changing Demographics of Women
1977
Sales forecasting Key to integrated management
1959
Marketing Theory and Metatheory
1971
Contributions to the Marketing Discipline
1976
Marketing Issues
1980
Handbook of Demographics for Marketing and Advertising: New Trends in the American Marketplace
1998