Immediate Impact
57 standout
Citing Papers
Happiness Begets Money: Emotion and Engagement in Live Streaming
2021 Standout
YouTube vloggers' influence on consumer luxury brand perceptions and intentions
2016 Standout
Works of William A. Mindak being referenced
Marketing's Application to Fund Raising
1971
Fitting the Semantic Differential to the Marketing Problem
1961
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| William A. Mindak | 145 | 81 | 72 | 135 | 15 | 349 | |
| Paul Whitla | 138 | 95 | 53 | 164 | 11 | 396 | |
| Hellmut Schütte | 141 | 94 | 22 | 146 | 15 | 390 | |
| Dagnachew Leta Senbeto | 83 | 98 | 40 | 207 | 22 | 411 | |
| Aikaterini Vassilikopoulou | 126 | 132 | 56 | 131 | 16 | 332 | |
| Jack Trout | 189 | 89 | 20 | 131 | 18 | 400 | |
| Xiaorong Fu | 167 | 52 | 22 | 238 | 14 | 364 | |
| Jonathan S. Swift | 71 | 179 | 77 | 99 | 13 | 366 | |
| Nicole Ferdinand | 82 | 59 | 27 | 252 | 14 | 377 | |
| Hayat Ayar | 89 | 66 | 24 | 186 | 15 | 330 | |
| Amro A. Maher | 235 | 59 | 23 | 195 | 17 | 363 |
All Works
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