Citation Impact
35 standout
Citing Papers
How do e-commerce anchors' characteristics influence consumers’ impulse buying? An emotional contagion perspective
2023 Standout
Social influence research in consumer behavior: What we learned and what we need to learn? – A hybrid systematic literature review
2023 Standout
Works of Vineet Kumar being referenced
Match Your Own Price? Self-Matching as a Retailer’s Multichannel Pricing Strategy
2017
Making "freemium" work
2014
Author Peers
| Author | Marketing | SM | MSOR | MIS | Last Decade | Papers | Cites |
|---|---|---|---|---|---|---|---|
| Vineet Kumar | 187 | 107 | 47 | 62 | 19 | 258 | |
| Alexander Talalayevsky | 59 | 89 | 29 | 126 | 8 | 255 | |
| Nobuko Kawasaki | 29 | 948 | |||||
| Emanuel Haasbach | 19 | 697 | |||||
| Jan Van den Bergh | 7 | 28 | |||||
| Chao Zhang | 2 | 2 | 2 | 24 | 291 |
All Works
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