Standout Papers

An Experimental Study of the Relationship between Online Engagement and Advertising Effectivenes... 2009 2026 2014 2020 673
  1. An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness (2009)
    Bobby J. Calder, Edward C. Malthouse et al. Journal of Interactive Marketing

Citation Impact

99 standout
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Citing Papers

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Works of Ute Schaedel being referenced

An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness
2009 Standout

Author Peers

Author SPS Communication ISM Marketing Last Decade Papers Cites
Ute Schaedel 611 102 260 355 4 714
Menglian Wu 60 10 388
Oktory Prambada 4 12 194
Guoan Ding 1 20 877
H. H. Hilger 52 828
Beatriz Manz 63 7 129

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