Standout Papers
Citation Impact
Citing Papers
The Effect of Graduated Response Anti‐Piracy Laws on Music Sales: Evidence from an Event Study in France
2014 Standout
Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience
2022 Standout
The Impact of Different Touchpoints on Brand Consideration
2015
Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value
2017
How artificial intelligence will change the future of marketing
2019 Standout
Digital transformation: A multidisciplinary reflection and research agenda
2019 Standout
Marketing perspectives on digital business models: A framework and overview of the special issue
2019
Understanding Generation Z expectations for effective onboarding
2020 Standout
How Live Streaming Features Impact Consumers’ Purchase Intention in the Context of Cross-Border E-Commerce? A Research Based on SOR Theory
2021 Standout
Modelling CRM in a Social Media Age
2014
Service Systems
2014
When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share–Performance Relationship
2018
Digital platform openness: Drivers, dimensions and outcomes
2019
A systematic literature review on intelligent automation: Aligning concepts from theory, practice, and future perspectives
2021 Standout
Talent management and employee engagement – a meta-analysis of their impact on talent retention
2018 Standout
Brave new world: service robots in the frontline
2018 Standout
Exploring customer brand engagement: definition and themes
2011
History, Evolution and Future of Big Data and Analytics: A Bibliometric Analysis of Its Relationship to Performance in Organizations
2019
The impact of enterprise risk management on competitive advantage by moderating role of information technology
2018 Standout
Understanding Customer Experience Throughout the Customer Journey
2016 Standout
Effects of service quality and customer satisfaction on loyalty of bank customers
2021 Standout
Friend or foe? Customer engagement’s value-based effects on fellow customers and the firm
2020
Big Data for Creating and Capturing Value in the Digitalized Environment: Unpacking the Effects of Volume, Variety, and Veracity on Firm Performance*
2020 Standout
Customer Engagement as a New Perspective in Customer Management
2010
Big Data Analytics in Operations Management
2017 Standout
A meta‐analysis of customer engagement behaviour
2020
Tangible Service Automation: Decomposing the Technology-Enabled Engagement Process (TEEP) for Augmented Reality
2020
Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity
2015
Literature review as a research methodology: An overview and guidelines
2019 Standout
On the value relevance of customer satisfaction. Multiple drivers and multiple markets
2011
Online relationship marketing
2018
Commentary—The Economic and Statistical Significance of Stock Returns on Customer Satisfaction
2009
Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions
2020
Enhancing consumer engagement in e-commerce live streaming via relational bonds
2020
Setting the future of digital and social media marketing research: Perspectives and research propositions
2020
Actor Engagement in Networks: Defining the Conceptual Domain
2019
“Service Encounter 2.0”: An investigation into the roles of technology, employees and customers
2017
Consumer Attitude Metrics for Guiding Marketing Mix Decisions
2014
Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R
2021 Standout
Customer Engagement: Exploring Customer Relationships Beyond Purchase
2012
Brand engagement in self-concept (BESC), value consciousness and brand loyalty: a study of generation Z consumers in Malaysia
2020
Customer Engagement
2011 Standout
Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers
2023 Standout
The relationships between market orientation, learning orientation, financial literacy, on the knowledge competence, innovation, and performance of small and medium textile industries in Java and Bali
2020 Standout
Competitive Advantage through Engagement
2015
What motivates consumer to engage in microblogs? The roles of brand post characteristics and brand prestige
2020
Understanding and Tackling Societal Grand Challenges through Management Research
2016 Standout
How to Specify, Estimate, and Validate Higher-Order Constructs in PLS-SEM
2019 Standout
Rise of the Machines? Customer Engagement in Automated Service Interactions
2021 Standout
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
2016
Customer loyalty: a review and future directions with a special focus on the hospitality industry
2015
The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes
2019 Standout
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
2014 Standout
Expanding the Role of Marketing: From Customer Equity to Market Capitalization
2009
Consumer engagement in a virtual brand community: An exploratory analysis
2011 Standout
Bibliometric studies in tourism
2016 Standout
The Impact of Social Media on Learning Behavior for Sustainable Education: Evidence of Students from Selected Universities in Pakistan
2019 Standout
Assessing the impact of big data on firm innovation performance: Big data is not always better data
2019 Standout
Institutions and axioms: an extension and update of service-dominant logic
2015 Standout
Big Data and Data Science Methods for Management Research
2016
Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys
2015
Paving the way for “distinguished marketing”
2011
Role of Government to Enhance Digital Transformation in Small Service Business
2021 Standout
How Customer Participation in B2B Peer-to-Peer Problem-Solving Communities Influences the Need for Traditional Customer Service
2014
Customer engagement: the construct, antecedents, and consequences
2016
20 years of Electronic Commerce Research
2021 Standout
Linking Service-Dominant Logic and Strategic Business Practice
2011
Meta‐analysis and traditional systematic literature reviews—What, why, when, where, and how?
2022 Standout
Designing conceptual articles: four approaches
2020 Standout
Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance
2013 Standout
Artificial Intelligence in Service
2018 Standout
A Complex View of Industry 4.0
2016 Standout
Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research
2010
Living up to the chatbot hype: The influence of anthropomorphic design cues and communicative agency framing on conversational agent and company perceptions
2018 Standout
Artificial intelligence, robotics, advanced technologies and human resource management: a systematic review
2021 Standout
The Customer Engagement/Value Interface: An Exploratory Investigation
2012
The role of a firm’s innovation competence on customer adoption of service innovation
2017
Social media affordances: Enabling customer engagement
2014
Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation1
2016
When to use and how to report the results of PLS-SEM
2018 Standout
Consumer Cocreation in New Product Development
2010
Domo Arigato Mr. Roboto
2016 Standout
Taking Stock of the Digital Revolution: A Critical Analysis and Agenda for Digital, Social Media, and Mobile Marketing Research
2015
Impact of COVID-19 pandemic on information management research and practice: Transforming education, work and life
2020 Standout
Don't Think Twice, It's All Right: Music Piracy and Pricing in a DRM-Free Environment
2010
Comment: The Perils of Focusing on Highly Engaged Customers
2011
Digital marketing: A framework, review and research agenda
2016
What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature
2014 Standout
All hype or the real deal? Investigating user engagement with virtual influencers in tourism
2023
The effect of atmosphere on customer engagement in upscale hotels: An application of S-O-R paradigm
2018
The Service Revolution and the Transformation of Marketing Science
2014
Marketing Strategy and Wall Street: Nailing down Marketing's Impact
2009
Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products
2017
Challenges and solutions for marketing in a digital era
2014
Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration
2012 Standout
Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge
2002 Standout
Feeling Manipulated: How Tip Request Sequence Impacts Customers and Service Providers?
2020
S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
2016
Hospitality finance and managerial accounting research
2014
Zooming out: actor engagement beyond the dyadic
2018
Creating Enduring Customer Value
2016
Service Research Priorities in a Rapidly Changing Context
2015 Standout
Dynamic effects of user- and marketer-generated content on consumer purchase behavior: Modeling the hierarchical structure of social media websites
2018
Unlocking the Power of Integrated Marketing Communications: How Integrated Is Your IMC Program?
2016 Standout
Works of Thorsten Wiesel being referenced
The effects of customer equity drivers on loyalty across services industries and firms
2016
Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value
2010 Standout
The Role of Consumer Confidence in Creating Customer Loyalty
2013
To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns
2016
Customer Equity: An Integral Part of Financial Reporting
2008
Which Advertising Forms Make a Difference in Online Path to Purchase
2013
Device Switching in Online Purchasing: Examining the Strategic Contingencies
2018
Practice Prize Paper—Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression
2010
Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation
2011
Dashboards as a Service
2009
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
2015