Citation Impact

55 standout
Sub-graph 1 of 24

Citing Papers

Human versus virtual influences, a comparative study
2024 Standout
The potential of generative AI for personalized persuasion at scale
2024 Standout
2 intermediate papers

Works of Sunghwan Yi being referenced

Motivational compatibility and the role of anticipated feelings in positively valenced persuasive message framing
2008

Author Peers

Author Clinical Psychology Marketing Applied Psychology SPS Last Decade Papers Cites
Sunghwan Yi 195 337 115 260 35 758
Salomé Tárrega 506 112 66 139 30 747
John J. Kohorst 22 1 13 382
Cristina Llombart 10 381
Rajdeep Shakya 14 844

All Works

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Rankless by CCL
2026