Immediate Impact
62 standout
Citing Papers
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
Works of Sujin Bae being referenced
What drives technology-enhanced storytelling immersion? The role of digital humans
2022
Consumer engagement via interactive artificial intelligence and mixed reality
2021
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Sujin Bae | 160 | 74 | 110 | 83 | 9 | 315 | |
| Asad Hassan Butt | 135 | 65 | 133 | 102 | 20 | 267 | |
| Un-Kon Lee | 175 | 97 | 88 | 139 | 11 | 335 | |
| Zike Cao | 122 | 51 | 114 | 64 | 9 | 339 | |
| Run H. Niu | 166 | 101 | 74 | 61 | 12 | 368 | |
| Na Yu | 87 | 40 | 65 | 132 | 16 | 360 | |
| Vahideh Arghashi | 154 | 58 | 153 | 121 | 9 | 277 | |
| Eleanor E. Cranmer | 177 | 72 | 93 | 70 | 11 | 314 | |
| Cheng Yi | 214 | 63 | 130 | 123 | 21 | 355 | |
| Hee Jin Hur | 122 | 51 | 117 | 89 | 19 | 253 | |
| Doug Riecken | 83 | 39 | 48 | 48 | 13 | 344 |
All Works
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