Steven Holiday

What drives tourists’ continuance intention to use ChatGPT for travel services? A stimulus-organism-response perspective

Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms

A Multimodal Emotion Perspective on Social Media Influencer Marketing: The Effectiveness of Influencer Emotions, Network Size, and Branding on Consumer Brand Engagement Using Facial Expression and Linguistic Analysis

Influencer Marketing Between Mothers: The Impact of Disclosure and Visual Brand Promotion