Immediate Impact
17 standout
Citing Papers
Brands are calling your AVATAR in Metaverse–A study to explore XR ‐based gamification marketing activities & consumer‐based brand equity in virtual world
2023 Standout
‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’
2023 Standout
Works of Steven Heller being referenced
Graphic Style: From Victorian to New Century
2011
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Steven Heller | 42 | 7 | 22 | 34 | 46 | 176 | |
| Marcia Pointon | 46 | 1 | 84 | 52 | 41 | 251 | |
| Anthony Vidler | 45 | 13 | 44 | 45 | 238 | ||
| Kjetil Fallan | 40 | 3 | 49 | 32 | 24 | 168 | |
| Beatriz Colomina | 70 | 18 | 39 | 23 | 213 | ||
| Diana George | 24 | 1 | 2 | 45 | 36 | 286 | |
| Dennis Doordan | 24 | 2 | 15 | 43 | 31 | 171 | |
| Alberto Pérez-Gómez | 51 | 1 | 9 | 25 | 25 | 183 | |
| Penny Sparke | 43 | 3 | 67 | 53 | 41 | 249 | |
| Ernst Gombrich | 41 | 15 | 25 | 28 | 142 | ||
| Cheryl Buckley | 37 | 88 | 35 | 19 | 160 |
All Works
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