Immediate Impact

72 standout
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Citing Papers

Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
Consumers' continuance intention towards metaverse-based virtual stores: A multi-study perspective
2024 Standout
2 intermediate papers

Works of Soobin Seo being referenced

Virtual reality is so cool! How technology innovativeness shapes consumer responses to service preview modes
2020

Author Peers

Author Last Decade Papers Cites
Soobin Seo 216 132 219 17 402
Juwon Choi 217 113 240 15 458
Vatroslav Škare 175 64 242 24 408
Dina Marie V. Zemke 225 118 189 22 454
Abhilash Ponnam 202 150 185 23 348
Samantha Murdy 94 86 273 16 374
Tahmid Nayeem 267 92 232 24 425
Jung‐Hua Chang 176 169 197 14 419
Deborah Fowler 180 78 178 22 338
Héctor González‐Jiménez 246 77 253 19 449
Jiska Eelen 237 91 276 15 377

All Works

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Rankless by CCL
2026