Citation Impact
Citing Papers
Brand positioning strategy using search engine marketing
2010
PLS-SEM’s most wanted guidance
2022 Standout
Brand Positioning Strategy Using Search Engine Marketing1
2010
Multi-channel service retailing: The effects of channel performance satisfaction on behavioral intentions
2006
Designing Multi-Interface Service Experiences
2008
Understanding Customer Experience Throughout the Customer Journey
2016 Standout
Artificial intelligence in drug discovery and development
2020 Standout
Three decades of research on loyalty programs: A literature review and future research agenda
2020
Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration
2015
The impact of electronic word-of-mouth communication: A literature analysis and integrative model
2012 Standout
Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R
2021 Standout
Customer Experience Creation: Determinants, Dynamics and Management Strategies
2009 Standout
Informational influence of online customer feedback: An empirical study
2010
The Impact of Cross-Channel Integration on Retailers’ Sales Growth
2015
Meta‐analysis and traditional systematic literature reviews—What, why, when, where, and how?
2022 Standout
Challenges and Opportunities in Multichannel Customer Management
2006
The impact of a homogenous versus a prototypical Web design on online retail patronage for multichannel providers
2015
Anarchy of effects? Exploring attention to online advertising and multiple outcomes
2011
A Framework for Conceptual Contributions in Marketing
2011 Standout
Consumer Psychology: Categorization, Inferences, Affect, and Persuasion
2005
Shopping Benefits of Multichannel Assortment Integration and the Moderating Role of Retailer Type
2015
The Ambivalent Ontology of Digital Artifacts1
2013 Standout
Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing
2012 Standout
Demystifying the role of causal-predictive modeling using partial least squares structural equation modeling in information systems research
2020
Works of Shanker Krishnan being referenced
Framing as status or benefits?
2016
Memory Interference in Advertising: A Replication and Extension
2004
Online/In-Store Integration and Customer Retention
2005