Standout Papers

When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identi... 2019 2026 2021 2023 235
  1. When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive (2019)
    Shan Yan, Kuan‐Ju Chen et al. International Journal of Advertising

Immediate Impact

1 from Science/Nature 65 standout
Sub-graph 1 of 21

Citing Papers

Novel Prediction Equations for Absolute Risk Assessment of Total Cardiovascular Disease Incorporating Cardiovascular-Kidney-Metabolic Health: A Scientific Statement From the American Heart Association
2023 Standout
Social media influencers: An effective marketing approach?
2023 Standout
9 intermediate papers

Works of Shan Yan being referenced

When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive
2019 Standout
How credible are online product reviews? The effects of self-generated and system-generated cues on source credibility evaluation
2015
and 2 more

Author Peers

Author Last Decade Papers Cites
Shan Yan 80 41 477 258 132 45 720
Soyoung Kim 69 342 287 50 63 705
Guangchao Charles Feng 4 259 99 95 36 627
John Sinclair 20 2 248 47 14 66 645
Lei Huang 5 307 310 96 32 689
Emma Stuart 20 1 191 21 83 44 676
Rossella Chiara Gambetti 20 465 432 110 36 729
Shuling Wu 80 1 75 40 35 47 629
Kumiko Aoki 112 142 25 57 35 622
Saikat Banerjee 37 249 306 25 48 766
Dieter K. Tscheulin 2 300 238 76 57 646

All Works

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2026