Immediate Impact

32 standout
Sub-graph 1 of 11

Citing Papers

Decoding willingness to buy in live-streaming retail: The application of stimulus organism response model using PLS-SEM and SEM-ANN
2025 Standout
Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping?
2024 Standout
3 intermediate papers

Works of Serena Hillman being referenced

Trust and mobile commerce in North America
2016

Author Peers

Author Last Decade Papers Cites
Serena Hillman 50 17 48 21 3 86
Boris Smus 32 15 29 8 3 164
Joseph Kramer 30 19 28 8 2 112
Prianka Sarker 60 33 53 16 6 80
PR Smith 67 42 24 18 3 107
Dave Evans 132 49 53 12 3 165
Josh Bernoff 152 64 66 27 3 191
Noëmi Manders-Huits 75 10 17 4 3 190
Hanaa Albanna 41 12 37 6 5 85
Jelena Dorčić 136 61 41 41 7 173
Michael A. Fontaine 39 8 19 17 2 155

All Works

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Rankless by CCL
2026