Citation Impact
Citing Papers
Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior1
2000 Standout
Strategic Brand Concept-Image Management
1986 Standout
Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1
2012 Standout
Brand Loyalty and Lineage: Exploring New Dimensions For Research
1993
User Acceptance of Hedonic Information Systems1
2004 Standout
Model of Adoption of Technology in Households: A Baseline Model Test and Extension Incorporating Household Life Cycle1
2005 Standout
Managing What Consumers Learn from Experience
1989
The 30-Second Effect
2001
Childhood obesity: public-health crisis, common sense cure
2002 Standout
The grateful disposition: A conceptual and empirical topography.
2002 Standout
Children's food consumption during television viewing
2004 Standout
Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?
2009 Standout
Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation
1993
The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships
1999 Standout
Consumer Socialization, Parental Style, and Developmental Timetables in the United States and Japan
1999
Person-Situation: Segmentation's Missing Link
1982
Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study
1983
Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice
1990 Standout
Evolving to a New Dominant Logic for Marketing
2003 Standout
Naive Diversification Strategies in Defined Contribution Saving Plans
2001 StandoutNobel
Product Involvement and Brand Commitment
1981
Self concept and product choice: An integrated perspective
1988
Understanding Customer Experience Throughout the Customer Journey
2016 Standout
Self-Concept in Consumer Behavior: A Critical Review
1982 Standout
Hedonic Consumption: Emerging Concepts, Methods and Propositions
1982 Standout
Parental and teenage child influences in family decision making
1985
Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior
1992
Dimensions of Brand Personality
1997 Standout
The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships
1999 Standout
Development of Eating Behaviors Among Children and Adolescents
1998 Standout
The Behavioral Consequences of Service Quality
1996 Standout
Brand Community
2001 Standout
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
2001 Standout
A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation
1992 Standout
Customer Satisfaction, Market Share, and Profitability: Findings from Sweden
1994 Standout
Index Construction with Formative Indicators: An Alternative to Scale Development
2001 Standout
Heuristics and Biases in Retirement Savings Behavior
2007 StandoutNobel
Parental Style and Consumer Socialization of Children
1988
Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development
2003 Standout
Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?
2009 Standout
Low-Commitment Consumer Behavior
1976
The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior
1990
Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
1994 Standout
Centrality in social networks conceptual clarification
1978 Standout
Customer Satisfaction, Market Share, and Profitability: Findings from Sweden
1994 Standout
Anomalies: Utility Maximization and Experienced Utility
2006 StandoutNobel
Subjective well-being: Three decades of progress.
1999 Standout
The Behavioral Consequences of Service Quality
1996 Standout
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
1994 Standout
Measuring the Involvement Construct
1985 Standout
A Functional Approach to Attitude Measurement
1978
Building Brand Community
2002 Standout
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
2003 Standout
A Framework for Conceptual Contributions in Marketing
2011 Standout
A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research
2003 Standout
Word-of-Mouth Processes in the Diffusion of a Major Technological Innovation
1974
Issues in Marketing's use of Multi-Attribute Attitude Models
1973
Children’s food patterns—a review: II. Family and group behavior
1983
Choosing Less‐Preferred Experiences For the Sake of Variety
1999 StandoutNobel
Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research
1999 Standout
A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility
1994
Dimensions of Brand Personality
1997 Standout
The impact of demographics on household personal computer purchasing decisions
1987
Dispositional differences in cognitive motivation: The life and times of individuals varying in need for cognition.
1996 Standout
Product Class Advertising Effects on First-Time Buyers' Decision Strategies
1980
Dimensions of Consumer Expertise
1987 Standout
Consumer variety-seeking among goods and services
1995
What Goes around Comes Around: Understanding Trust–Value Dilemmas of Market Relationships
2005
Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
2003 Standout
Conjoint Analysis in Consumer Research: Issues and Outlook
1978 Standout
Differentiating between cognitive and sensory innovativeness
1990
Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
1983 Standout
Relationship Marketing in Consumer Markets: Antecedents and Consequences
1995
Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance
2005 Standout
Message-Evoked Thoughts: Persuasion Research Using Thought Verbalizations
1980
Children's food patterns--a review: II. Family and group behavior.
1983
Assessing Advantage: A Framework for Diagnosing Competitive Superiority
1988 Standout
Works of Scott Ward being referenced
The Development of Consumer Information-Processing Skills: Integrating Cognitive Development and Family Interaction Theories
1977
Research on Marketing and Children: Upside Or Downside on the Product Life Cycle?
1979
Consumer Socialization in Different Settings: an International Perspective
1987
Effects of television advertising on children
1971
Children's perceptions, explanations and judgments of television advertising : a further exploration
1972
Children's Purchase Requests and Parental Yielding: a Cross-National Study
1986
Effects of Television Advertising on Consumer Socialization.
1974
Experimentation to improve pretesting of drug abuse education and information campaigns
1973
Children's purchase requests and parental responses : results from a diary study
1979
Consumer Problems and Consumerism: Analysis of Calls to a Consumer Hot Line
1976
Advertising and Children
1989
Children's Purchase Influence Attempts and Parental Yielding
1972
Consumer Problems and Consumerism: Analysis of Calls to a Consumer Hot Line
1976
How Children Learn to Buy
1978
Children's Purchase Influence Attempts and Parental Yielding
1972
Learning to be Consumers: The Role of the Family
1977
Consumer Behavior: Theoretical Sources
1974
How Children Learn to Buy: The Development of Consumer Information-Processing Skills
1977
Family and Media Influences On Adolescent Consumer Learning
1971