Sara Parry

Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance

A typology of validity: content, face, convergent, discriminant, nomological and predictive validity

Addressing the cross‐country applicability of the theory of planned behaviour (TPB): A structured review of multi‐country TPB studies

Uncertainty in ethical consumer choice: a conceptual model