Citation Impact
Citing Papers
Apples, oranges and fruit salad: A Delphi study of the IMC educational mix
2009
Understanding managers’ attitudes and behavioral intentions towards using artificial intelligence for organizational decision-making
2021 Standout
The weighty issue of Australian television food advertising and childhood obesity
2006
Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach
2015
The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games
2013
Gamification in theory and action: A survey
2014 Standout
The rise of motivational information systems: A review of gamification research
2018 Standout
Applying the Theory of Planned Behavior (TPB) in halal food purchasing
2011 Standout
The Visual Dimension in Organizing, Organization, and Organization Research: Core Ideas, Current Developments, and Promising Avenues
2013 Standout
Dissemination and publication of research findings: an updated review of related biases
2010 Standout
Past themes and future trends in medical tourism research: A co-word analysis
2017 Standout
Understanding forced adoption of self-service technology: the impacts of users’ psychological reactance
2018
Integrating Advertising and Publicity
2010
How gamification marketing activities motivate desirable consumer behaviors: Focusing on the role of brand love
2018 Standout
Consumer-Related Food Waste: Causes and Potential for Action
2015 Standout
Leaving home: Food choice behavior of young German adults
2009
Unlocking the Power of Integrated Marketing Communications: How Integrated Is Your IMC Program?
2016 Standout
Works of Sandy Bulmer being referenced
Visual Rhetoric and Global Advertising Imagery
2005
Insights into interpreting integrated marketing communications
2007
Complex and controversial causes for the ‘obesity epidemic’: The role of marketing communications
2004
Exploring the adoption of self-service checkouts and the associated social obligations of shopping practices
2018
Marketing communications implications of children's new electronic media use: a survey of parental opinions and perceptions
2003
Exploring the link between obesity and advertising in New Zealand
2004