Standout Papers
Citation Impact
Citing Papers
How to perform and report an impactful analysis using partial least squares: Guidelines for confirmatory and explanatory IS research
2019 Standout
A systematic literature review on intelligent automation: Aligning concepts from theory, practice, and future perspectives
2021 Standout
IMC–performance relationship: further insight and evidence from the Australian marketplace
2003
Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R
2021 Standout
Integrated online marketing communication: implementation and management
2008 Standout
The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy
2007
Believe it or not: Credibility of blogs in tourism
2008
Competitive Advantage and Knowledge Absorptive Capacity: the Mediating Role of Innovative Capability
2021 Standout
Corporate Social Responsibility: Implikasi Stakeholder dan Legitimacy Gap dalam Peningkatan Kinerja Perusahaan
2015 Standout
Latest technology and communication consistency in hospitality: a comparison between two Mediterranean countries
2016
Revisiting the IMC construct
2008 Standout
Rethinking some of the rethinking of partial least squares
2019 Standout
Bridging Design and Behavioral Research With Variance-Based Structural Equation Modeling
2017
Mediating role of enterprise risk management practices between business strategy and SME performance
2019 Standout
The moderating effect of brand orientation on inter-firm market orientation and performance
2017
Towards a new definition of Integrated Marketing Communications (IMC)
2005 Standout
Building corporate reputation with stakeholders
2010
Service Innovation: A Service-Dominant Logic Perspective1
2015 Standout
Integrating Marketing Communications: New Findings, New Lessons, and New Ideas
2016
The Impact of Strategic Human Resource Management Practices on Competitive Advantage Sustainability: The Mediation of Human Capital Development and Employee Commitment
2019 Standout
Role of social media in online travel information search
2009 Standout
Chatbot advertising effectiveness: When does the message get through?
2019
Influences of the Industry 4.0 Revolution on the Human Capital Development and Consumer Behavior: A Systematic Review
2020 Standout
Unlocking the Power of Integrated Marketing Communications: How Integrated Is Your IMC Program?
2016 Standout
Works of Sandra Luxton being referenced
MANAGING INTEGRATED MARKETING COMMUNICATION (IMC) THROUGH STRATEGIC DECOUPLING: How Luxury Wine Firms Retain Brand Leadership While Appearing to Be Wedded to the Past
2005
Social media advertising: an investigation of consumer perceptions, attitudes, and preferences for engagement
2024
Integrated Marketing Communication Capability and Brand Performance
2014
Critical Issues to Understanding IMC in the Future - An Academic and Practitioner Developed Integrated Marketing Communications Curriculum for the 21 st Century
2001
THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION, MARKET ORIENTATION, AND BRAND ORIENTATION
2005 Standout